The Nappy Lady Ltd

Press Coverage

At The Nappy Lady I'm always delighted to share my reusable nappy expertise to help with any press coverage, questions or interviews. If you would like to contact me (Wendy Richards) please email me on or for urgent press requests on 07905 420844.

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My Story

I'm Wendy, The Nappy Lady, and I've been married to my husband James for 19 years. We live in Farnham in Surrey, and have three children aged 18, 15, and 12 years old. The Nappy Lady was founded in 1999 to provide free, independent nappy advice tailored to YOUR needs. In 2019 we helped over 20,000 families via our advice service, in 2020 we are set to help over 35,000.  I believe there isn't anyone else on the internet that provides as comprehensive a service as The Nappy Lady does.

The Nappy Lady started as a small family business but we now have a team of 21 ladies staff including 6 highly experienced advisors who work directly with me answering your advice questionnaires and queries.  When you ask for advice from The Nappy Lady you can guarantee you're speaking to a very experienced cloth nappy user who has been there, done it, and pretty much heard and seen every possible cloth nappy scenario possible! I'm passionate about using cloth nappies and love helping parents switch to them.  At our warehouse we can offer you an antenatal nappy demo or nappy fitting please contact us to arrange a one to one appointment.

Parliamentary Review The Nappy Lady

I've been using cloth nappies since our first child was a week old. We decided to use cloth nappies when I was pregnant, both for financial and environmental reasons. I fell in love with his cloth nappies very quickly and loved showing off his cloth bum at the baby clinic. When babies two and three came along they reused our first son's nappies, giving us a wonderful financial saving of around £2500 over the 8+ years we've had cloth bums in our home!

In 2019 I was invited to write a best practice article for the Government as part of the Parliamentary Review.  This gave me the opportunity to raise reusable nappies on the political agenda and meet with politicians.  The photo is my husband and I at the House of Parliament at the launch gala event.  I've also been fortunate to be invited onto radio shows including Jeremy Vine, worked with the BBC on Shop Well For Less and in the national and local press.  In 2020 we were invited to be filmed for an international news article about the growth in the reusable nappy industry, you can see one version below shown on Deutsche Welle. The film appeared on the news all around the world.   I recently spoke to the nursery industry about how childcare settings can change to reusable nappies and the benefits this offers. I love helping with these opportunities to bring modern cloth nappies to a new generation.

Wendy Richards, Managing Director